Situated between three urban centers, Wilmington College excels in the fierce competition for liberal arts college student admissions.

Wilmington College is an independent, four-year, liberal arts college situated virtually equidistant from Cincinnati, Columbus and Dayton, Ohio. Surrounded with dozens of colleges and universities of all shapes and sizes within a three-hour drive, Wilmington was looking for a competitive edge in distinguishing itself as a gem among small, midwestern liberal arts colleges. In need of a web site that more accurately captured the essence of the school's image, Wilmington administrators were seeking site improvements to not only attract prospects and drive enrollment figures, but improve the supply and access to content within and outside the college.

Innersync was put to the task of designing and developing an entirely new web presence. The new site not only had to effectively communicate Wilmington's strong heritage, but also empower faculty and staff to manage its content. The result is an overwhelmingly successful web site that continues to grow in becoming the primary and preferred method of communicating to prospects, parents, alumni and the community. It's produced a record number of applications and enrollment in school's history, re-vamped the school's athletic web site – an increasingly important demographic component of the college – and has opened avenues of connections across many campus departments and among site visitors through use of the Campusuite® web content management system for higher education.

 Explore the Wilmington College web site:www.wilmington.edu

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Wilmington College case study