Xavier uses targeted online strategies to spotlight students' points of view, excellence in business education, and the Jesuit mission.

An established leader among the nation's Jesuit colleges and universities, Xavier University has a diverse offering of undergraduate and graduate studies across the arts and sciences, health and education and social sciences. As a long-time web provider for Xavier, Innersync provides the university with a complete solution, including design, information architecture, Campusuite® content management system for higher education, online campaigns, e-newsletters, and microsites.

In addition to partnering with Xavier to provide the content tools and online marketing acumen to reinforce the school's overall brand, Innersync is called upon to assist with marketing strategies for targeted programs. Two such programs are graduate business education and the Jesuit tradition. Rivaling Xavier's reputation as the preeminent leader in Jesuit Catholic education is the school's nationally acclaimed position as an MBA powerhouse. Using ancillary web sites that inextricably link Xavier to the Jesuit mission and exemplary business education, respectively, the school is reinforcing its leadership role as the preeminent source of Jesuit higher education and business school acumen. Through web initiatives running parallel and in concert with the school's main mission, Innersync is helping Xavier maximize the full potential of the web.

Explore the Xavier University web site:www.xavier.edu

Explore Xavier Microsite

The purpose of the Xavier University virtual tour is to entice prospective students to inquire about Xavier, come to campus for a personal visit and eventually apply for admission. What better way to present what makes Xavier an exceptional university than to capture and convey the personal testimony of a representative group of students. The virtual tour employs interactive rich media to afford online visitors an intimate student-perspective glimpse into Xavier's campus life before even stepping foot onto the campus.

• Engages undergraduate prospects and provides a rich representation of the school's experience
• Captivates and fulfills online visitors coming from other marketing channels (e.g., direct mail, print, outdoor, counselor meetings, e-mail, social networks)
• Encourages prospects to take that all-important "next step" such as arranging a visit or completing an online application
• Connects with other students through student activities web site

View the Explore Xavier web site:www.xavier.edu/explore

 

Admissions

 

Complementing the "Explore Xavier" microsite, the admission site is a powerful utility for counselors, parents and students looking for information on taking the next step.

• Creates content-rich, information-based web site to help optimize the admission process
• Provides channels for students and the decision-making influencers to focus on their needs

View the Xavier University admissions web site:www.xavier.edu/undergraduate-admission

 

Jesuit Identity Resource

 

Xavier has become a national authority on Jesuit tradition and mission for education, and this site was created to promote that reputation to the world. Jesuitresource.org serves to support the faculty and staff in aligning the academic vision and affirming the Jesuit tradition of pedagogical excellence.

• Engages private Jesuit high schools and promotes the Jesuit education
• Reinforces Xavier as the authority in Jesuit Education
• Drives traffic through use of blogs, videos, search engines and e-newsletters

View the Jesuit Resource web site:www.jesuitresource.org