Shoptech launches new site, new tactics

Manufacturing software provider Shoptech releases new web site

July 8, 2008

April 1, 2008 - Glastonbury, CT, March 26, 2008 - Shoptech Software, the leader in job shop/manufacturing software, has unveiled a new web site which is being marketed, in part, using microsite strategy. The new site represents the company's latest version of interactive design created by Innersync Studio, a Newport, Kentucky-based interactive agency specializing in creating powerful web experiences using compelling design and easy-to-use content tools.

The re-tooled web site features new design with simplified navigation, an online demo using interactive rich media, and an enhanced customer portal with a streamlined process for training registration.

“We feel that that a fresh design emphasizing the product is the best way to promote all that E2 and the Shoptech organization can do for the customer,” said Paul Ventura, VP of marketing for Shoptech, “All the support surrounding the E2 product — implementation and training, the technical support, customer service, is all part of our value proposition,” he added.

Shoptech is also utilizing targeted marketing strategies employing state-of-the-art video-rich media to drive market segments to its new site. The company is employing microsites, (a mini-site or weblet) as supplements to Shoptech's primary web site to tailor messages to key audience groups. “E2 has grown to become the preferred manufacturing software solution for shops of all kinds and sizes seeking to automate their business processes,” said Ventura. “We’re trying to get the message out to all our expanding market categories.”

About Shoptech Software

Established in 1984, Shoptech Software is a leading provider of ERP business solutions for small to mid-market custom and make-to-order manufacturers. Shoptech is headquartered at 180 Glastonbury Blvd. Glastonbury, CT 06033 and the main phone is (860) 633-0740. Additional information regarding E2 and Shoptech products and services is available online at Paul Ventura can be reached @ 1-800-525-2143 or
About Innersync Studio
Innersync Studio is a full-service interactive agency based in Newport, Kentucky. In business since 1998, Innersync has worked with schools, colleges, fortune 500 corporations and organizations, creating web sites and web-based, interactive solutions that combine progressive internet technologies with compelling design. Visit Innersync on the web at