Innersync Studio Blog

Social media offers value for organizations

July 27, 2009

Okay, every internet pundit and his brother are reminding us daily how Twitter and Facebook can be good for business. But just how? The tweets that seem to get the most attention are the ones getting pro athletes in trouble with their teams or leagues, or regurgitating celebrities' breakfast menus for their followings of fans. But less obvious, and quite effective in helping you register info and news designed to build and strengthen networks and relationships, are postings that you and others in your organization can begin using.

We've laid out our spin on it in the following tips: hard and fast reasons to begin incorporating these – and other – online social networks into your organization's m.o. When incorporated into your total online strategy, social media optimization presents undeniable opportunities and value for any organization.

1. It's the quickest, easiest and cheapest way to get the word out there about yourself and your business. Facebook and Twitter help you get found by people looking for you and those individuals in companies in related fields. For promoting events, your company blog, news, social media can be a natural extension of your marketing communications efforts. When using social media, try to couch your information in terms of newsworthiness rather than an advertisement. Share and educate, versus sell.

2. Ask any great sales and marketing professional, and he or she will tell you success is achieved by building relationships. Social media is all about that.  You can begin the proverbial 'conversation' with prospects and influencers through the interactive simplicity and immediacy afforded by Facebook, Twitter and other networks. You may spawn your own networks, that, with utilization of Web 2.0 technology and an up-to-date content management system, are getting increasingly simple to start and maintain.

3. Social media is a great way to test ideas and get feedback on a variety of topics. Ask for opinions, survey groups, get a discussion thread going, ask and answer questions: all helpful ways to begin a dialog with customers, prospects, employees and associates. You may not be an expert on a topic, but if you can answer someone's question or point them to a solution, you are positioning yourself nicely as an authority. And don't be afraid to ask for help.  Some great synergy can be spawned when people can help out each other.

4. Don't forget the social graces of online social networking. With the shorthand, abbreviated, 140-character pace at which online communications moves, it's wise not to lose track of plain ol' common sense and business etiquette. Yes, the line separating our personal and business lives is getting blurrier by the moment, but don't get sloppy and forget to follow up or extend courtesies where and when they need to – which is more often than not.

5. Last tip: Keep it up. Like any content on the web, if it's not fresh and consistent, it's likely not going to be helpful or held in high regard.

Factor these fundamentals into your online marketing efforts, and you'll start creating greater value with a 'social media optimized' web strategy.


Tags: Facebook , online social network , social media optimization , social networking , Twitter , web 2.0 , web content management

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Nice post.I agree it really helps me.Thanks for the creator of this social media.Awesome guys! Britney
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